Best Virgin Experience Hotels in London

We checked thousands of reviews on and to find the best hotels for your stay
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Tobias Baker

Updated: 20 January 2024 · 7 min

London is a city bursting with history, culture, and excitement, making it a top destination for travelers from around the world. When it comes to accommodations, if you're looking for a truly extraordinary experience, consider indulging in the unique and luxurious offerings of Virgin Experience Hotels in London. With their exceptional service and stunning locations, these hotels provide a memorable stay unlike any other. Whether you're a history enthusiast, a foodie, or a lover of art, London has something to offer everyone, and combining your visit with a stay at one of these exceptional hotels will elevate your experience to new heights.

Immerse yourself in the rich history of London by choosing a Virgin Experience Hotel situated in the lively heart of the city. Stay at The Ampersand Hotel, located in the vibrant district of Kensington, and be inspired by its eclectic mix of Victorian grandeur and contemporary design. Each room is meticulously crafted to provide utmost comfort, while the hotel's proximity to famous landmarks like the Natural History Museum and Kensington Palace allows you to effortlessly explore the city's cultural heritage. Wake up to a magnificent view of the city skyline, savor a delicious breakfast in the hotel's elegant dining room, and start your day feeling refreshed and ready to explore all that London has to offer.

For those seeking a more unconventional experience, The Virgin Money Lounge Hotel offers a unique blend of luxury and innovation. Nestled in the center of the bustling financial district, this hotel not only provides a stylish and comfortable stay but also offers exclusive access to the Virgin Money Lounge, a hub of creativity and networking opportunities. From enjoying social events to attending workshops and seminars, you'll have the chance to connect with like-minded individuals and truly immerse yourself in London's vibrant business scene. After a day of networking or sightseeing, retire to your impeccably designed room and unwind, with the satisfaction of knowing you've discovered a London experience beyond the ordinary.

Indulgence knows no bounds at The Roof Gardens, one of London's most exclusive Virgin Experience Hotels. Located high above the bustling streets of Kensington, this stunning hotel boasts beautifully landscaped gardens, elegant interiors, and breathtaking views of the city. Immerse yourself in tranquility as you stroll through the gardens, relax in a private cabana, or savor a delicious meal in the restaurant, all within the confines of this truly unique urban oasis. Whether you're celebrating a special occasion or simply seeking a haven of luxury amidst the urban chaos, The Roof Gardens promises an unforgettable stay that will leave you feeling pampered and rejuvenated.

London's Virgin Experience Hotels offer a blend of luxury, comfort, and unparalleled experiences, making them the perfect choice for travelers looking to indulge in a one-of-a-kind stay. From historic landmarks to innovative networking opportunities, each hotel provides a unique glimpse into the vibrant tapestry of London's diverse offerings. So why settle for an ordinary stay when you can elevate your trip with a Virgin Experience Hotel? It's time to embark on a journey of unforgettable memories in the heart of this captivating city.
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Our Top 10

(Sorted by rating & number of reviews)

1. Mk Hotel London
2. Ham Yard Hotel, Firmdale Hotels
3. Sea Containers London
4. The Langham London
5. The Berkeley, Maybourne
6. St Pancras London, Autograph Collection
7. The Savoy
8. The Landmark London
9. The Ampersand Hotel - Small Luxury Hotels Of The World
10. Citizenm London Bankside

Historic Elegance: Virgin Experience Hotels London

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London
Sep 26, 2026 - Sep 27, 2026

Mk Hotel London

8.3

Good

(1550 Reviews)

+ 76 photos
Located in the lively heart of the West End, ME London combines sleek contemporary design with luxurious comfort. This cutting-edge hotel boasts stunning views of the city, modern and spacious rooms, and a rooftop bar that offers panoramic views of iconic landmarks such as the London Eye and St Paul's Cathedral. Indulge in the hotel's exceptional dining experiences, including the STK London restaurant, known for its sophisticated ambiance and delectable steak dishes.
Address: 317 Putney Bridge Road
Rating: Good 8.3 (1550 Reviews)
Rooms: 29
Price: From 115$

Ham Yard Hotel, Firmdale Hotels

9.5

Good

(186 Reviews)

+ 91 photos
Nestled in the midst of the vibrant theater district of Soho, Ham Yard Hotel is a creative oasis ideal for those seeking a cultural experience in London. This urban retreat features stylishly designed rooms adorned with modern art and eclectic furnishings. Step outside and discover a world of artistic delights, with theaters, art galleries, and vibrant nightlife just moments away. Don't miss the hotel's own cozy theater, where you can catch screenings of independent films and performances by emerging artists.
Address: 1 Ham Yard
Rating: Good 9.5 (186 Reviews)
Rooms: 101
Price: From 751$

Sea Containers London

8.9

Good

(6063 Reviews)

+ 91 photos
Located on the picturesque South Bank, The Mondrian London offers a stylish and modern riverside experience. With its sleek and contemporary design, luxurious rooms, and exceptional amenities, this hotel captures the essence of Virgin Experience Hotels. Relax and rejuvenate at the hotel's exquisite spa, dine at the acclaimed Sea Containers restaurant overlooking the river, and take in the stunning views from the rooftop bar. Enjoy the serene ambiance of the riverside while being within walking distance of iconic landmarks such as the Tate Modern and Shakespeare's Globe.
Address: 20 Upper Ground
Rating: Good 8.9 (6063 Reviews)
Rooms: 380
Price: From 314$

Contemporary Chic: Virgin Experience Hotels London

For those seeking a modern and stylish experience, this selection of contemporary Virgin Experience Hotels in London provides sleek design, cutting-edge amenities, and a vibrant atmosphere. These hotels are perfect for travelers who appreciate modern aesthetics, innovative technology, and a lively ambiance. Elevate your stay in London with one of these chic establishments that are sure to impress and delight.

The Langham London

9.1

Good

(605 Reviews)

+ 91 photos
The Langham London, a renowned icon in the hospitality industry, perfectly embodies the spirit of Virgin Experience Hotels in London. Located in the very heart of Oxford Street, this luxurious hotel seamlessly blends historic elegance with contemporary sophistication. With its stunning Victorian architecture, lavish rooms and suites, and exceptional amenities, The Langham London offers a truly indulgent experience. Don't miss the chance to enjoy a traditional afternoon tea at Palm Court, the birthplace of this celebrated British tradition.
Address: 1C Portland Place
Rating: Good 9.1 (605 Reviews)
Rooms: 371
Price: From 645$

The Berkeley, Maybourne

9.0

Good

(255 Reviews)

+ 91 photos
A haven of style and sophistication, The Berkeley offers a luxurious retreat in the very heart of Knightsbridge. With its chic rooms and suites, stunning views over Hyde Park, and the award-winning rooftop pool, this hotel provides the perfect setting for an exclusive Virgin Experience in London. Indulge in culinary delights at the hotel's Michelin-starred restaurant, Marcus, and treat yourself to a relaxing spa experience at the renowned Bamford Haybarn Spa. Surrender to the opulence of The Berkeley and create memories that will last a lifetime.
Address: Wilton Place, Knightsbridge
Rating: Good 9.0 (255 Reviews)
Rooms: 90
Price: From 645$

St Pancras London, Autograph Collection

8.3

Good

(1969 Reviews)

+ 91 photos
For a truly unique experience, the St Pancras Renaissance Hotel London effortlessly combines Victorian splendor with modern luxury. Located within the St Pancras International Station, this hotel offers a stunning backdrop of Gothic Revival architecture and a rich history dating back to the 19th century. The beautifully restored rooms and suites are complemented by exceptional amenities, including the luxurious spa and the elegant Booking Office Bar and Restaurant. Don't miss the chance to take in the breathtaking view of London from the hotel's iconic clock tower.
Address: Euston Road
Rating: Good 8.3 (1969 Reviews)
Rooms: 174
Price: From 360$

Cultural Immersion: Virgin Experience Hotels London

Immerse yourself in London's vibrant art and cultural scene with this selection of Virgin Experience Hotels that seamlessly blend luxury with artistic flair. These hotels have been chosen for their proximity to renowned galleries, museums, and theaters, allowing guests to soak up the city's cultural offerings while enjoying a truly memorable stay. Settle into one of these artistic havens and discover the beauty and creativity that London is known for.

The Savoy

9.4

Good

(1451 Reviews)

+ 91 photos
Steeped in glamour and timeless elegance since 1889, The Savoy is a true classic among London's Virgin Experience Hotels. Situated on the banks of the River Thames, this legendary hotel has welcomed royalty, celebrities, and discerning travelers alike. From its luxurious Art Deco-inspired rooms and suites to its world-class dining options such as the iconic Savoy Grill, The Savoy guarantees an unforgettable stay. Be sure to visit the American Bar, known for its legendary cocktails and a vibrant atmosphere that has captivated guests for generations.
Address: Strand
Rating: Good 9.4 (1451 Reviews)
Rooms: 261
Price: From 853$

The Landmark London

8.9

Good

(4124 Reviews)

+ 91 photos
Nestled in the tranquil surroundings of Marylebone, The Landmark London is a true urban oasis. Step into the hotel's remarkable eight-story glass-roofed atrium, adorned with towering palm trees and stunning Victorian architecture, and feel instantly transported to a world of calm and serenity. The hotel's beautifully appointed rooms and suites provide a luxurious retreat, while the spa and health club offer a range of pampering treatments. Don't miss the opportunity to dine amidst the hotel's enchanting Winter Garden, a truly unique setting for a memorable culinary experience.
Address: 222 Marylebone Road
Rating: Good 8.9 (4124 Reviews)
Rooms: 300
Price: From 662$

The Ampersand Hotel - Small Luxury Hotels Of The World

9.1

Good

(1907 Reviews)

+ 91 photos
Situated in the vibrant district of Kensington, The Ampersand Hotel offers the perfect base to explore London's cultural treasures. This boutique hotel draws inspiration from nearby museums such as the Natural History Museum and the Victoria and Albert Museum, featuring beautifully designed rooms that pay homage to the artistic and scientific wonders of the city.
Address: 10 Harrington Road
Rating: Good 9.1 (1907 Reviews)
Rooms: 104
Price: From 125$

Exclusive Refinement: Virgin Experience Hotels London

For an indulgent and exclusive experience, these Virgin Experience Hotels in London offer refined elegance, exceptional service, and lavish amenities. From luxurious spas to Michelin-starred dining, these hotels cater to guests who appreciate the finer things in life. Treat yourself to a stay at one of these prestigious establishments, where luxury knows no bounds.

Citizenm London Bankside

8.6

Good

(3798 Reviews)

+ 91 photos
Offering a fresh and contemporary approach to accommodation, citizenM London Bankside is a haven for modern travelers. Located in the vibrant South Bank district, this hotel boasts stylishly designed rooms equipped with cutting-edge technology, from mood lighting to customizable room controls at the touch of a tablet. The communal areas of the hotel are equally impressive, with cozy living room spaces and a trendy rooftop bar that offers panoramic views of the city skyline.
Address: 20 Lavington Street
Rating: Good 8.6 (3798 Reviews)
Rooms: 180
Price: From 184$

The Connaught, Maybourne

9.8

Good

(171 Reviews)

+ 91 photos
Situated in the upscale Mayfair district, The Connaught is a quintessentially British hotel that exudes timeless elegance and sophistication. With its stunning rooms and suites, award-winning spa, and world-class dining options, including the legendary Hélène Darroze at The Connaught, this hotel offers a truly opulent experience. Indulge in luxury, whether it's savoring a cocktail at the Connaught Bar or enjoying a rejuvenating treatment at the Aman Spa, and immerse yourself in the refined ambiance that defines this iconic establishment.
Address: Carlos Place
Rating: Good 9.8 (171 Reviews)
Rooms: 14
Price: From 1346$

The Tower Hotel, By Thistle

7.8

Good

(19753 Reviews)

+ 91 photos
Situated directly across from the iconic Tower of London offers a unique perspective of the River Thames. This elegant establishment combines modern luxury with panoramic river views, creating an enchanting setting for a Virgin Experience in London. Indulge in the hotel's fine dining options, including the renowned Xi Bar & Lounge on the 12th floor, with its sweeping vistas of the river and the city skyline. The hotel's central location provides easy access to the historical charm of the Tower Bridge and the vibrant atmosphere of the nearby Shoreditch district.
Address: St Katharine'S Way
Rating: Good 7.8 (19753 Reviews)
Rooms: 804
Price: From 218$

Riverside Retreat: Virgin Experience Hotels London

Escape the hustle and bustle of the city and experience a tranquil retreat along the scenic banks of the River Thames with this selection of Virgin Experience Hotels in London. These hotels offer a serene oasis amidst the urban landscape, providing breathtaking river views, peaceful surroundings, and luxurious amenities. Immerse yourself in the beauty of the river while enjoying the convenience of being just steps away from London's vibrant attractions.

Claridge'S, Maybourne

9.3

Good

(496 Reviews)

+ 91 photos
A symbol of enduring glamour and elegance, Claridge's is the epitome of luxury among London's Virgin Experience Hotels. Located in the prestigious Mayfair district, this iconic hotel has been a favorite of royalty, celebrities, and discerning travelers since the 19th century. Immerse yourself in the art deco elegance of its rooms and suites, indulge in exquisite cuisine at one of its renowned restaurants, and experience the impeccable service that has become synonymous with Claridge's.
Address: 41 - 43 Brook Street
Rating: Good 9.3 (496 Reviews)
Rooms: 17
Price: From 1730$

Urban Oasis: Virgin Experience Hotels London

Discover a sanctuary in the midst of the urban jungle with this selection of Virgin Experience Hotels in London that boast magnificent gardens and tranquil outdoor spaces. These hotels offer a welcome escape from the city's fast pace, allowing you to unwind and reconnect with nature while enjoying luxurious accommodations and impeccable service. Immerse yourself in lush greenery and serenity, all within the heart of London.

Iconic Views: Virgin Experience Hotels London

Marvel at the stunning vistas of London's iconic landmarks from the comfort of these Virgin Experience Hotels. These establishments offer unparalleled views that showcase the city's beauty and majesty, providing a unique perspective that will leave you breathless. Experience the magic of London's skyline and create cherished memories during your stay in these remarkable hotels.